New York  Art Book Fair

A conceptual design for the New York Art Book Fair.

Medium: InDesign, Photoshop, Colorplan Natural 11” x 17”
Content: Brand design, Campaign
Year: 2023



Are printed materials made for visual pleasure only? This concept for New York Art Book Fair is inspired by the beauty of braille, which includes flyers, posters, booklet, and IG campaign. The braille dots are all carefully carved out, encouraging the ‘readers’ to appreciate not only the view, but to also feel the words on their hands. 

Instagram campaign page.